From fit.str to THE BACE – Our Story

THE BACE is not some boardroom project cooked up by a marketing agency. It is the result of countless hours of training, heavy sleds, and the firm belief that training in Stuttgart needed an upgrade. It all started in January 2024 with fit.str. Julia and Dome had a simple but clear mission: we wanted to make HYROX training better, more structured, and, above all, more professional.

Back then, the scene was still in its infancy. Anyone wanting to train specifically for a race often had to settle for soulless PDF plans without any real feedback. True expertise was hard to come by. Dome, therefore, bundled all his knowledge as a coach and developed his own training cycles, which eventually landed in our first app. The digital foundation was laid, but we were missing the most important thing: a real connection with you.

What started digitally turned real – and damn exhausting – very quickly. We still remember our first group sessions well: Friday mornings, 7:00 AM sharp. While the rest of Stuttgart was still in bed, we were hauling equipment out of the basement. Every single time. We trained outside, in any weather. Rain, cold, or scorching sun didn't matter – the community was there and grew with every session.

With our first original HYROX equipment, the level rose. The workouts became more intense, the community tighter. More coaches came on board, we utilized various locations, but one problem remained: we were nomads. We lacked a permanent space where we could implement our vision of high-end training without compromises.

That is exactly where THE BACE was born. It is not just a simple rebranding of fit.str – it is the logical evolution. With Tobi joining us, our founding team was complete, and together we developed the vision for a premium hybrid training studio that combines strength, conditioning, and HYROX in structured workouts – complemented by mobility & recovery classes, a gym area, and a strong community.

THE BACE is the studio we were always looking for ourselves. Here in the heart of Stuttgart, we are not just building a gym – we are building a home base for everyone who expects more from their training. Built from real experience, for real results.